Physical Therapy
Patient Education
The best patient education in the industry
We produce over 1,300 amazing educational articles along with phenomenal imagery and animated videos that tell a story.
1300 Article Database
Over 1,300 amazing
educational articles
Video Playbacks
Phenomenal imagery and
animated videos
Easy Integration
All of our articles are
integrated into your site
Fully Customisable
Everything is signed off by
clinic owners
LIVE articles System
Here are some of the most recently accessed articles from prospects and patients of our clinics
Patient viewing LIVE Articles - right now!
Turn Your PT Website into a
Patient-Generating Workhorse
Introduction
Patient Education provides real value to your prospects and patients
Patient Education = Thought Leadership.
You read books, research articles and attend key notes at seminars because you seek out "thought leaders." Your prospective patients are no different... they want to seek out a provider that helps them understand their condition and is a leader in Physical Therapy services. The purpose of having quality patient education on your website is to influence prospective patients to choose your clinic, improve customer experience and provide a platform for patients to share your brand with their friends through article sharing.
Content marketing can help build your brand
Three Primary benefits of content marketing
1.
Develop thought leadership and stand out from the crowd
Most websites are basically online brochures. If you were looking at two plumbing company websites, one that is a brochure and one that has content that educates you, you may be more likely to call the company that "draws you in" by speaking to your needs.
2.
Improve patient
experience
We have seen many clinics using iPads in the clinic setting to show a patient a video or pull up a graphic to provide more context to an injury. Having content that is branded to you on your own website raises the bar in patient experience.
3.
Create a platform for
social referrals
As you become known as an educational thought leader, online patient education presents an opportunity for patients to introduce you virtually to their own circles by sending people a link to your website to research conditions.
What does a well structured evergreen marketing mix look like?
Download our PT evergreen marketing blue print for free! Use this to understand what role different marketing tactics play and how to build a balance of tactics that will grow your practice today but most importantly increase the value of your business tomorrow.
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