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Photo We can all agree that content marketing is hard. Sure, it’s a great way to turn strangers into prospects and prospects into patients, but, as you’ve probably discovered, it doesn’t always work as planned. Sometimes, you write a piece of content, and it gets a huge influx of qualified leads. Other times, you publish what you believe it’s an incredible post, you share it, and nothing happens. How come? The problem is that many physical therapy clinic owners an...

Photo     The digital world is the place to be – there’s no question about it. It’s where your potential prospects are and where they go to find information about their ailments and answers to their problems. But, if you’ve tried promoting your physical therapy clinic online, then you know that it can be a pain to keep up with all the new emerging trends. But alas, it’s what you have to do to stay afloat.   Think about it for a second: how ...

Image from pixabay.com Your blog posts remind your clients about your business and builds an ongoing relationship between you and your customer. Sometimes we can get complacent with our blogs and it can become a little stagnant. With social media and other types of marketing it can be hard to keep on top of your own website. There are so many different things you should be doing all at once. So how do you keep your blog fresh and up to date? There are a few different ways to make sure your bl...

Image from pixabay.com Email marketing is an important part of your marketing strategy and is a great way to remind customers and those who have signed up for your contact the service that you offer. It can also be an excellent tool to keep customers returning and booking further appointments with your clinic. Physical Therapy is an ongoing treatment and you may want to remind clients how beneficial your services are to them. With so many different ways of marketing these days sometimes you...

Image from pixabay.com It can be hard to choose which social media platform is right for your business. You may not know where to start and you need to consider all of your options before finding the best one for you. So, how do you choose which social media platform is best for your physical therapy website? There are lots of different variables and Physical therapy can be prescribed for many different reasons. With this in mind the demographics of your customers can be difficult to narrow d...