Blog

We all know social media is essential to build your brand and to drive traffic to your blog. But do you know how to use it well? If you get it right, you can grow your following, and get more blog hits than ever before. But it can be hard to navigate the world of social media and make it work for your business, knowing where to spend your money and when and what to post. Well, here are three top tips for using all of your social media to expand your PT blog. 1. Go Global. When you think abou...

As a physical therapist you want to ensure the hard work continues outside of the therapy room and into everyday life. You create stronger more resilient clients this way and make sure the therapy you are offering in session is being complemented afterwards and in between clinic visits. Your website and online material are essential content for your patients to read up on therapy and help them to understand the effects of their treatment, including how this resonates with their daily life afte...

Positive comments, reviews and referrals can do wonders for your business. So, word of mouth marketing is extremely important for your advertising strategy. Word of mouth marketing has changed over time, originally it would just be recommendations from one person to another, normally verbally. However, the more modern version has adapted and evolved. This is where recommendations and opinions are shared online and on social media and are often targeted advertising too. All driving more traffic...

You’ve got a negative review. It may be the first time your Physical Therapy site has received feedback like this, so what do you do? The most important thing to remember is to try not to panic. Read the review then take some time to reflect. Then look at the review logically and make a plan on how you are going to address it. Of course you want everyone to have a positive experience with your clinic and your treatments, but sometimes mistakes are made and you can’t please everyone...

We all know we need to create new and engaging content to keep people coming back to your website and make your content worth sharing. It can be hard to follow trends and know where to look for advice on how to make your content the best it can be. But knowing what to avoid will help you to understand what to include, and its great to have a starting point so you know what not to do. When considering content, it is one of the most important ways to get information and engagement from your foll...