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We all know we need to create new and engaging content to keep people coming back to your website and make your content worth sharing. It can be hard to follow trends and know where to look for advice on how to make your content the best it can be. But knowing what to avoid will help you to understand what to include, and its great to have a starting point so you know what not to do. When considering content, it is one of the most important ways to get information and engagement from your foll...

Email marketing, where do you start? You want to reach your customers by sending them emails but there are so many different options it can be difficult to know what to include, how often to send and what attracts recipients to open the email in the first place. If you are just starting to consider email marketing or looking to shake up your physical therapy marketing strategy, here are some of the dos and don’ts for email marketing for your physical therapy business. Subject lines. Do...

We always talk about links and SEO when it comes to getting traffic to your website. Both of which are really important factors when it comes driving traffic to your website. Where you appear in search results and the authority of your webpage can make a big difference in terms of hits and visitor numbers. With social media marketing, email newsletters and messaging there are lots of ways to promote and encourage website visits without having to move away from your computer. But what can you do...

Once you have built a relationship with your clients, it might be easy to keep them coming back for their appointments. You set a schedule and have goals for your progress, usually following a specific programme. But what about after treatment? How do you keep these clients using your services once their physical therapy is over? You may think that is the end of the relationship, however there are a few benefits for them to keep visiting your clinic. It begins with patient education Before t...

You may be asked many questions about your physical therapy clinic or services, but have you really thought about what the most beneficial frequently asked questions are. When thinking about what to include in your FAQ page it can be hard to sort through the best and most useful questions you can answer to share with your customers. But there’s lots to think about before you start to set up your page. Here are a few pointers to get you started. Why do you need an FAQ page?. When a visi...