Blog

Getting to number one on Google is the Holy Grail of digital marketing. And for very good reasons. A good SERP ranking can have a real impact on your physical therapy clinic. It can increase traffic to your websites, dramatically increasing your chances of bringing in new patients and keeping your practice afloat. The question now is: what can you do to improve your website’s ranking? It’s a heated discussion with no straight or easy answers. For some marketers, it’s...

Here lies the traditional notion of a salesperson. May it rest in peace, and may the rest of the world finally move on. It’s true: that person whose job was to ring your doorbell and try to sell you knives, books, and who knows what else is officially a thing you can tell your grandchildren about (though they’ll probably find it hard to believe). Sales and advertising have come a long way through the years. Nowadays, it’s not enough anymore to focus on the product and ho...

Photo We can all agree that content marketing is hard. Sure, it’s a great way to turn strangers into prospects and prospects into patients, but, as you’ve probably discovered, it doesn’t always work as planned. Sometimes, you write a piece of content, and it gets a huge influx of qualified leads. Other times, you publish what you believe it’s an incredible post, you share it, and nothing happens. How come? The problem is that many physical therapy clinic owners an...

Photo     The digital world is the place to be – there’s no question about it. It’s where your potential prospects are and where they go to find information about their ailments and answers to their problems. But, if you’ve tried promoting your physical therapy clinic online, then you know that it can be a pain to keep up with all the new emerging trends. But alas, it’s what you have to do to stay afloat.   Think about it for a second: how ...

Image from pixabay.com Your blog posts remind your clients about your business and builds an ongoing relationship between you and your customer. Sometimes we can get complacent with our blogs and it can become a little stagnant. With social media and other types of marketing it can be hard to keep on top of your own website. There are so many different things you should be doing all at once. So how do you keep your blog fresh and up to date? There are a few different ways to make sure your bl...