Mobile marketing is one of the most effective and efficient digital marketing channels nowadays. Studies show that people spend most of their time browsing the web using mobile devices (51%), and nearly every third US resident owns a smartphone.
Having a mobile optimized website has technically become a must for all businesses, but that’s only the first piece of the puzzle. PT clinics can leverage mobile marketing to create highly targeted marketing messages to potential prospects and attract them to their website and practice.
Mobile devices are usually carried around by people at all times so this is an excellent opportunity to reach out to your target audience at the best time possible. On top of that, people usually use their mobile devices whenever they have free time, which means that your message has a much higher chance to be heard and taken into consideration, compared to other types of online marketing communications.
One key characteristic of mobile marketing is that a highly targeted marketing message can be crafted in a way that will catch the user’s attention fully, thus leaving him only two options: click to find out more or close the message box. This effectively minimizes the chance of your message simply not reaching to the prospect if he chooses to ignore it.
Native mobile ads
Native ads are used to advertise your product or service in a way that doesn’t ruin the user experience of people online and is highly relevant to them as a person. As a physiotherapy clinic, you can use native ads on mobile to target prospects with specific demographics and verticals and have the ads appear on their mobile devices at the right place and the right time.
For example, if you are targeting professional sprinters, you can use promoted Tweets or Facebook suggested posts that will offer content that is highly relevant to them. It could something like “10 easy exercises to perform each morning to keep your legs and feet toned before a long run” or a tweet from your PT clinic offering special discounts to professional sprinters. Due to the nature of the native ads, your target audience won’t even perceive the promoted tweet or post as an actual ad, rather, people would be very interested in what you have to offer.
SMS marketing is one of the mostly overlooked mobile marketing techniques available nowadays. Research has shown that mobile messages enjoy a 95% open rate among people, which is more than any other type of communication method including emails and phone calls.
This is an excellent opportunity for your PT clinic to increase patient retention greatly and keep your audience updated on the latest news, services, discounts, events, etc. that your clinic offers. The good thing about SMS marketing is that very few businesses make use of it, which means that patients who subscribe to your mobile messaging list will not only be expecting you to send them news and updates, but will also read every SMS.
Boost your local search marketing
Mobile marketing can be an effective way to attract the local public to your website and office. A research by Google has revealed that 56% of mobile searches have local intent, which means that when people search for businesses on their mobile device, they are most likely looking for a business nearby.
On top of that, another study has proven that a mention of a local city name or a location on mobile ads can boost click rates by 200% and locally optimized mobile ads can increase click rates by 70%. This is an excellent opportunity for your PT clinic to get found on mobile by potential prospects who are in need of a physical therapist. Prospects may search for local physiotherapy clinics because they got into an accident and need to get to the closest PT clinic as fast as possible. Locally optimized mobile ads can earn you a great number of new clients over time.
Mobile marketing has a lot of potential for PT clinics when leveraged correctly. It’s an excellent marketing technique to increase website visits, reach out to qualified prospects who are really in need of your service and make yourself visible on local search results.