It is no secret that when it comes to holding the attention of an audience having some visual content is very important. That is why most people know to include images in their blog posts and social media content. However, if you really want to take it to the next level then you need to think about using videos instead. Video marketing is something that is often overlooked by physical therapy clinics, but it is something which can really improve your search engine rankings and boost engagement.
One of the main reasons why video marketing is so effective is that these days our pace of life is so much more hectic. People would rather absorb information via a 2 to 3 minute video instead of spending 20 minutes reading a lengthy article. Videos are also a great way to get the exposure since sites like YouTube and Vimeo are routinely getting millions of unique hits every single day.
To put the pull of video into some perspective, in 2012, American internet users watched over 21 billion videos online and that figure has continued to increase year on year. This shows us just how powerful video marketing can be. In fact, research shows that when properly submitted and formatted, video content is 53 times more likely to generate a first page Google ranking than any other SEO technique!
When marketing your physical therapy clinic, you need to make sure that you are focusing on promoting the services you can offer rather than the clinic itself. Videos are a wonderful way to do just that. Think of how you could be using videos to solve the problems of your potential patients. If you publish videos that address certain injuries or explain how to perform particular exercises then you will be addressing the specific concerns that people have which is going to make them feel that your PT clinic is the one that can be of the most benefit to them.
As an example, let's think about a pregnant woman who is being kept awake at night with severe back pains. At 3am when she turns to the internet in desperation for some relief, wouldn't it be great if her search for 'back pain stretches for pregnant women' turns up an instructional video which will help her to find some temporary relief until she can make an appointment with a physical therapist in the morning. If you are the local clinic that provides that relief in her hour of need, then you are going to be her first choice!
Using video to market your physical therapy clinic is not about striving to create viral videos. Instead, it is creating a dynamic marketing plan that will help people to engage with you and which will highlight some of the benefits that you are offering.
If you are ready to jump in and start using video marketing as a way to promote your PT clinic, then there are a few things that you are going to need to keep in mind before getting started. These tips should help you to stay on the right track:
Be Clear About Your Objectives – From the outset, you need to be very clear about what you want to achieve with your video. Are you trying to attract more views for your website? Do you want to answer a commonly asked question about physical therapy? Whatever your ultimate goal is, having it clear in your mind is going to help you to focus on the creative content of the video itself.
Be Practical – When it comes to actually producing your video you will need to carefully consider your backgrounds, the lighting, the overall style and how to eliminate noise and disruption. Gather as much information as possible and create detailed storyboards to help guide the production.
Make Your Video Easy to Share – When it comes to actually releasing your video you will want to think about the best possible platform for it. It needs to be easy to share, so don't just embed it on your blog or website – get it on YouTube, Vimeo and even Pinterest so that it can get maximum exposure and be shared easily. Post it on social media and encourage people to share it.
Video marketing is something that can really give your PT clinic's marketing strategy a boost. At Patient Sites we offer custom videos that can be incorporated into your website and social media.
Get in touch with us now to discuss how we can assist you with your marketing.