Top Five Reasons You're Not Connecting with Your Clients

Running a physical therapy clinic, as well as a PT website and blog, requires a lot of interaction with your client base. Your business is driven by the needs of your patients and if there is something amiss with that interpersonal connection, a business can come to a crashing halt! It’s incredibly important to maintain a good connection with the human beings that make up your clientele. 

However, sometimes connecting with clients can be difficult for some. There are a lot of reasons you may not be connecting with your client base. You can try everything to get them to come back to your PT clinic, but if you can’t figure out why they left in the first place, it may be a challenge! 

Trying to narrow down why there isn’t a solid relationship can be tough. Here are five reasons why you may not be building a great connection with your clients.

Thinking Every Client Should Be Treated the Same

Every human being is different. We may sometimes look-alike or sound alike, but when it comes to making a solid connection with a client, it may be because you aren’t treating them like an individual. 

Having an all-in-one approach to how you interact with your clients is a primary reason you may not be making a personal connection. Sure, you can generalize positive communication, as well as make broad strokes about being polite and caring. However, each client is different. Therefore, you should treat each and every person that walks into your clinic as if they are unique. Because they are!

This may sound straightforward, but it can actually be quite time-consuming. Here are some tips for finding ways to treat your patients and clientele as the shining individual they are:

  • Learn how they communicate best. Some clients will prefer email notifications over a phone call. While others love to talk one on one.
  • Find how they respond to both negative and positive reinforcement. As in, do they respond well to being praised, or should you encourage them by showing what they are doing wrong?
  • Understand their lives are not all about PT. Because your physical therapy clinic revolves around, you guessed it, physical therapy, it can sometimes be hard to think past the clinic doors. Be certain to remember that each client has things happening outside of PT, as well as use that to be empathetic towards their communications.
  • Every client will have a different way they approach their physical therapy. Find a way to work with their expectations and goals they have set for themselves, as well as the goals you set for them. 

By learning how to treat each client as an individual, you will be able to connect with them on a more personal level. This will not only help with the future growth of your business but also allow your clients to feel more positively about their physical therapy sessions.

Lack of Personal Time with Clients

Physically being in the same room with your clientele is extremely necessary for building a deeper client / physical therapist relationship. Reading a person’s body language, as well as their facial expressions can tell you a lot about how they are feeling about certain things. Not to mention you can have a more inspired reaction to them as well.

Sometimes, like in our current international climate, it’s not really possible for you to spend a lot of one on one time with your clients. However, there are lots of ways you can reach out to your clientele during the pandemic. Not to mention lots of ways to help them continue on their current PT path!

If you can’t make time for your clients while they are participating in therapy at your clinic, then it is almost certain you won’t make a strong impression on them. This could lead to them being disinterested in their physical therapy, as well as unhappy with their time at your clinic. In order to make sure you’re connecting with your clients you really need to show up for them. 

Not Responding to Feedback

Another way you may not be connecting with your clientele is because you are not listening. Whether their feedback is positive, negative, as well as indifferent or strange, you really should be paying attention. It is their experiences with your clinic, blog, and website information that will drive new clients to you.

There are many ways you can implement your clients’ feedback in your clinic, as well as on your blog! Whether you try to branch out from your normal content in order to meet client demands, or you’re connecting with your clients more while they are in your clinic, you need to listen to their experiences.

This may seem like a very in-depth task, but it could start with simple things. From changing the toilet paper in the clinic, to posting only once a month, your clients drive your business and you should definitely learn to implement their suggestions.

Very Clinical Approach

If you’re not connecting with your clients, it could be because your approach lacks… approachability. Just because you’re in a clinic, doesn’t mean you have to have an all-business approach! Be kind, be friendly, as well as make yourself more welcoming to your clients. That way they will feel more at home at their physical therapy sessions.

If you are making them feel unwelcomed, as well as uncomfortable, while they are in your care, then you definitely won’t be making any strong client bonds. The same can be said about your online presence. Be certain that your blog posts are professional, but still have a level of personality and warmth to them so that your clients will relate to you as a human being.

Because that really is one of the best ways for you to be connecting with your clients. Build upon the fact that you are a human being with warmth and kindness, and you’ll be on your way to making a deeper connection with your physical therapy clientele.

Lack of Growth or Appreciation

Staying stagnate is a great way to lose clients and break down relationships. One of the worst ways to advertise your clinic is for clients to tell people to not go to you when they are in need of physical therapy! It is essential that you and your business find ways to grow, as well as show your patients and clients that you appreciate their hard work.

Growth can mean a large number of things. However, when it comes to connecting with your clients in a more meaningful way, growth means adapting to change in the workplace. For instance, if your clients feel like they are not succeeding in the clinic, you can find ways for them to work outside, or make their physical therapy more at-home friendly. Don’t be afraid to change and adapt to what your clients need from you.

Another way your clients may feel a lack of growth, as well as connection, could be that you’re not showing them the appreciation they deserve. After all, your business exists for them!

Here are some ways you can show your physical therapy clients that you appreciate them:

  • Monthly/yearly discounts
  • In-Clinic events
  • Celebrating milestones
  • Thank you cards or small gifts
  • Additional services for client loyalty

There are infinite ways you can show your clients that you care about them. Not to mention that you appreciate all of their hard work and dedication to your PT work. If you’re not showing your clients that you care, then you certainly aren’t connecting with your clients in the long run!

The Importance of Building on Connection

Now that you know five of the ways you are not connecting with your clients, it’s time to understand that building upon the connections you do have is a critical piece of the business pie. Your physical therapy blog, clinic, as well as website and client base are all interconnected.

It’s not a case of whether or not they feel loyalty to your business, but whether or not they are sharing their experiences with others. If you develop a good rapport with your patients, if you follow up with them, if you connect them, they will share those experiences with others. They will recommend your blog posts to their friends. They will tell others in need of your services to visit your clinic.

Finding ways to keep your clients happy and keep them coming back for your services will help you to grow your business. Not to mention establish more concrete influence locally in your respected field. Find a way to connect with your patients, but also keep looking for different ways to build upon those amazing human connections!

New Ways for Connecting with Your Clients

There are lots of different reasons why your clients may not be bonding with you on a personal level. They could feel a lack of appreciation, it could be about your approach, lack of face to face time, as well as not listening and treating each client the same. If you can understand WHY you aren’t connecting with your clients, you can start to change for the better.

Use these helpful tips to find ways to build better relationships with your physical therapy clients both online and in the clinic. If you can connect with them personally, it will not only lead to more success in your business. And who knows, you may even make a new friend.

In the physical therapy industry, connecting with clients is very important. Stay connected, build on those relationships, and find your path to success!

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