There’s a reason why you’ve been hearing about print marketing so much these days. Over the last few years, there’s been a massive increase in digital marketing and advertising which has driven up costs and made it far more challenging to stand out from the crowd.
More and more businesses are now falling back on the tried-and-tested traditional form of reaching new patients that we all refer to as Print Marketing.
Today we’ll be discussing the top 5 reasons why you should invest in print marketing so you can stay ahead of the competition and leverage a profitable stream of new patients.
Despite the advancements in digital marketing, there is something about holding a physical copy of a print advertisement that goes a long way in building trust and credibility amongst prospective patients. This is derived from the fact that print marketing has been around for decades, and was one of the first few forms of advertising that changed the industry for years to come. People are more likely to trust a business when they are exposed to print forms of marketing with that businesses’ particular branding.
Most of your competitors are spending their time and budget advertising on digital platforms, such as Facebook, Google, etc.. This creates a void in the print marketing world that businesses like yours can take advantage of nowadays. The main idea here is for you to have an advantage in terms of reducing the total cost for advertising and getting more appointment and consultation bookings at a lower cost per conversion. These advantages can go a long way when trying to maximize performance and getting more leads for every dollar spent.
It’s impossible to overlook one of the biggest advantages to print marketing which is it’s low initial cost and overall affordability. This affordability is not only seen in print advertising, but also in other forms of print marketing, such as brochures, magazines, handouts, etc.. Due to the rise in digital marketing, and overall drop in demand for print marketing, there has been a subsequent decline in printing costs for businesses. You can make the most of this by getting your print marketing material printed in larger quantities and price shopping in your local area (or even nationally, thanks to the internet!).
This might just be one of those factors that you don’t come to appreciate until you’ve spent several hours trying to create targeting strategies on social advertising and marketing platforms. While most digital forms of marketing are only accessible by prospects while they are logged in to their computers, or viewing their phones, or browsing their tablets - print marketing allows you to get in front of people who may not be connected to the internet or may not be familiar with digital devices. This is great for clinics who want to target an older demographic that may not be exposed to digital forms of marketing on a regular basis.
When you launch a new digital campaign, there is usually an expiration date for when that campaign will come to a completion. Due to the nature of print marketing, there is no end date for when you stop seeing results from all your efforts. It allows us to share important information with prospective clients without the fear of an expiration date. These items can stay in offices or homes for months or even years after they are received. While many non-physical marketing materials are useful for a single purpose, the benefits of print media extend farther than most people think.
We hope these ideas are useful for your practice when it comes to setting up a new stream of patients that does not rely entirely on digital forms of marketing. The team at PatientSites can also help you set up new forms of print marketing for your practice, such as quarterly PT magazines (to share interesting health information, childrens quizzes, healthy recipes, and more), as well as PT Brochures to promote special offers such as free consultations, discovery sessions, and more.