How To Choose The Best Web Design Agency For Your Physical Therapy Site

How To Choose The Best Web Design Agency For Your Physical Therapy Site

Avoid recruiting the wrong web design agency for your physical therapy web design project. Hire the best hands using the down-to-earth tips discussed in this guide.

The two problems every physical therapist faces when hiring a web design agency are:

  • Experienced web design agencies are too expensive. Hiring experienced web design agencies costs an arm and leg.
  • The new guys are not always effective. You might be lucky to discover newbies worth their salt, but the chance of hiring a bad designer is more than 50% if you go that route.

If you want a world-class website, your best bet is to hire a web design agency with a team of experienced individuals that functions perfectly as a team. You don’t have to break the bank to attain this feat. All you need to do is follow the steps discussed later in this guide.

While hiring individual web designers on Fiverr or Upwork is cheaper than agencies, a team of professionals across different fields is usually more efficient than one web designer. Plus, there’s more to web design than making a website and linking it to the domain name. 

In a web design agency, some professionals handle UX design, frontend and backend development, art director, photography, web development, creative director, and project management.

5 Reasons Physical Therapists Should Not Attempt To Create Their Websites Themselves

No matter how many “how to” articles you read on web design, there’s a high probability you’d make many costly mistakes when designing your first website. Such errors can cost you time, money, and customers.

With the abundance of online website builders like WordPress, Wix, GoDaddy, and Weebly, you might be tempted to go the DIY route. However, there are some traps you might fall into as an emerging web designer, such as:

  1. Using the same website template that hundreds of other sites have used in the past: without properly customizing a website template, you cannot be sure you are the only one using it. After all, the creator made it as a starting point for website owners who want a quick solution.
  2. Building a website below the industry standard automatically makes your brand site substandard. The website is the first touchpoint (point of contact) for most potential clients with your brand. How they perceive your brand through your site will determine whether they would visit your physical therapy clinic.
  3. Failing to fuse your website aesthetics with your brand values. Your brand values must reflect in every touchpoint, like your banner, staff, and website. The inability to create this unison would confuse or irritate clients.
  4. Wasting time on learning to code only to drop out of the program. Coding is boring, especially when you are not passionate about it. It takes more than 2 years to get a hold of the skill. Are you willing to spend that much time before building a website for your clinic? We guess not.
  5. Spending hundreds on website templates only to discover that you don't like them. Then, you realize that the original designer is out of reach, you cannot get them to edit the template, and there's no refund on the purchase.

We understand you have a limited budget, but if you love your brand, you wouldn't want to create a substandard site. The best route is to be patient until you have enough money to hire a reliable web design agency.

How To Choose The Right Web Design Agency for Your Physical Therapy Clinic

A web design agency takes the web design process a step further. They help with website structure, content creation, website maintenance, branding, and SEO optimization

Of course, the roles of the agency will depend on your agreement with them. However, they should be capable of the above-mentioned roles. 

Follow the steps below to choose an effective web design company:

1. Check if the agency has the right professionals

A website design agency that is filled with only web developers is incomplete. The major reason any business owner would want to hire an agency instead of one person is to ensure that all aspects of website building are fulfilled, like SEO optimization and branding. They would also normally provide ongoing management for these services. 

A standard web design agency should have the following individuals.

  • UI & UX designer: A UI/UX designer plots the customer journey map and makes the website easy to use for your clients.
  • Front-end developers: Front-end developers are concerned with the structure and design of web pages. They deal with the part visible to the site users.
  • Back-end developers: These professionals concern themselves with server-side software. They cater to the part that's invisible to the end user but affects their ability to navigate the website easily.
  • SEO specialist: It's one thing to design a website; it's another for the website to rank on the Google search engine. An SEO specialist helps your website become visible on search engines. SEO helps your site show up on Google when your users search for keywords related to physical therapy.
  • Task Managers: the job of a task manager is to boost the team's performance by managing their work affairs. The task manager puts everyone on their toes. 
  • Writers: Instead of filling your site with Lorem ipsum text (an alternative for content used to fill websites when real content is unavailable), a web design agency tasks the writer to write great content that would bring the beauty and essence of the website to life. 
  • Website designers: The website designer creates the design and layout for web pages. They work alongside website developers (front end and back end). 
  • Graphic designers: The graphic designer creates visuals that match the client's industry. He/she creates the logo and other brand assets. 
  • Brand managers: Branding is necessary to make world-class websites. The web design agency must be able to make web pages that mirror your brand identity.

2. Dig into their track record, case studies, portfolio, and past achievements

A case study is an extensive report that breaks down the client's problems and how the agency solved them. In a case study, every claim is backed by data and research.

After going through their report, visit the sample sites provided by the agency. If 5-10 sites look the same, then that's an indicator that the agency treats every illness with the same medicine. That's not a good thing.

Why? Every brand is unique, and there is no one-size-fits-all web solution for all brands, even if they are in the same niche, medicine. 

The second red flag to look out for is the lack of a proven track record. Hiring an agency that cannot provide evidence of its expertise is the same as gambling. 

The qualifications of its members are of little use if they have no team experience that makes them stand out. 

When going through an agency's portfolio, ensure that the companies they worked for are well-stated and verify that they are real companies. Also, you can check the reviews of the agency on the platform where you discovered them, e.g., Fiverr, Upwork, Linkedln, or Facebook.

3. Verify that they have broad experience in your field

Having wide experience in several industries sounds cool, but you should be invested in finding an agency tailored to solve your problems. 

A web design agency with a great deal of organizational intelligence and knowledge in physical therapy is more valuable to you than one with experiences in other fields. 

The challenges linked with physical therapy are unique and require a professional web design agency that has worked for many successful physical therapists.

In addition, if your business goal is to gain ground in your locality, you must find a web design agency with experience creating web solutions for local markets. The opposite is true for the global market. 

4. Know what type of website you want

If you have no idea how you want your website to look, whatever the agency offers would seem cool to you. On discovering better designs in the future, you would wish you had known better earlier.

Your business goals will determine what type of website fits you. Websites widely used in different industries include eCommerce, business, portfolio, membership, community, startup, consulting, informational and non-profit websites. 

A website can be designed to serve as a/an:

  • landing page for users to know more about your brand.
  • glossary of technical terms your patients would be interested in knowing.
  • portal to sign up for your newsletter.
  • display your contact information and company address.
  • bridge to contact forms.
  • eCommerce page to help clients pay without any hiccups.

In general, a good website should not confuse the users. It must be easy to use and explore. The fonts should not be too small to read or too big. 

The icons must be simple, branded, and relatable. You cannot use icons that users do not understand or aren't familiar with. 

Also, safety is essential for every website. Web design agencies encrypt sites with HTTP protocol and  SSL certificates to protect clients' data. 

5. Check for site responsiveness

As we mentioned earlier, ensure you check their sample sites' responsiveness when going through them. 

A responsive site adapts and offers great user experience regardless of the device or screen devices it's being accessed with. For instance, a responsive site can seamlessly adapt to a mobile, desktop, or tablet view. 

You can ascertain the responsiveness of a site by following the five steps below.

  • Manually test the site by accessing it on multiple web browsers like Chrome, Safari, and Firefox. Test the site's responsiveness on devices like iPhones, Macbook laptops, android, tablets, and wide TV screens. 
  • Use Browser developer tools: If you cannot access multiple devices during the inspection, use browser developer tools. Modern web browsers provide developer tools that help you view web pages in responsive mode. To put the web browser in "responsive mode," press F12 on your computer keyboard or right-click and choose "inspect"). Then, toggle the responsive mode. Responsive mode is a feature that lets you preview the site on multiple screen sizes to know what the website looks like on different devices.
  • Get online responsive testing tools: Several tools on the internet allow you to test for the responsiveness of a site by inserting the site's URL in the search bar and pressing submit. Examples of these tools are BrowserStack, Am I Responsive, and Responsinator. 
  • Use mobile Emulators: Like responsive testing tools, mobile emulators help you view sites in different screen sizes. Two examples of mobile emulators are Android Studio and Xcode mobile emulators. Android Studio, as its name suggests, works on Android, while X code works on iOS.

6. Enquire if they use CMS

CMS is the acronym for the content management system. It is a software application used by designers to initiate, manage, and launch digital content on a website with ease. It is an essential web design tool that no web design agency should lack. 

It is not advisable to hire agencies that lack CMS.

7. Avoid inelastic old heads

The digital world is sporadic and fast-changing. The web formats that were the rave of the time in 2013 are irrelevant in 2023.

Old heads are experienced but outdated web designers who are allergic to change. They stick to outdated web designs and become furious when you ask them for revisions. They are no fun. 

Being current is not just about knowing the latest designs; it's also about the ability to incorporate new features into the designed websites that allow them to function in the modern world.

8. Examine the web agency's reviews

Online review platforms can save you from hiring the wrong people. Even though these platforms can be manipulated, you can always use your discretion to filter fake reviews.

9. Interview the agency

Based on the factors we discussed earlier, we assume you know what a web design agency does and what to expect from a standard one. 

Coupled with your taste, you should now be able to communicate your web design needs to a web design agency. 

The rate of response to an email or call also counts. Any agency that seldom responds will stress you after they've been hired. 

Don't forget to ask for their portfolio, case study, and sample sites during the interview. 

10. Determine how much you’re willing to spend

We’ve spent over three minutes detailing the deliverables you can expect from professional web design agencies. This is the part where we discuss what they can expect from you. 

Aside from your brand mission and website goals, you need one more thing – money. Your money will “decide” the number of roles the web agency will perform. 

In addition, you should note that most web agencies have readymade website packages divided into various tiers. The more the budget, the better the outcome. 

Before conducting an interview, you should have a rough estimate of how much you’re willing to spend on web design.

Key Takeaways

  • Every competent web design agency is proud of their work. Any agency that cannot provide a sample or case study is probably not one you want to work with.
  • Read enough reviews before hiring a web agency, especially from current clients.
  • Compare and contrast different web design agencies.
  • Only choose web design agencies that are proficient in your field.
  • Outdated web designers will stress you.

Final Thoughts

We understand that money might be a major constraint. However, with the aid of this guide, we believe you know what to expect from a physical therapy web agency and an individual web designer.