Web & Marketing Blog for Physical Therapists
Stay informed about ideas and best practices for growing your physical therapy clinic with smart marketing strategies.
10 Tips on Keeping Your PT Clients Engaged with Your Content
You may have a well-established website and clinic, but you need to work at it to keep your clients engaged. You may get off to a good start, however there are things you need to do to make sure your clients come back again and again for your content. It can be hard work to keep this going but if you do it right you will encourage returning visitors. But where do you start when devising a plan to keep your customers engaged with your content? What is content engagement?. Simply, content enga...
Posted on 2019-09-26
How To Hack Word of Mouth Marketing for PT Sites
You should never under estimate the power of word of mouth marketing. It is so important to be recommended both on and offline and it makes you much more credible as a Physical Therapy clinic. Most customers, more than half, will research online reviews and information before they decide to book with a therapist. So, the information out there must show you in the absolute best possible light. According to Neilson 92 trust the opinions of those reviews and comments posted online by consumers. ...
Posted on 2019-07-16
Real World Ranking Factors: How Patients Judge Service Quality
The situation is great, you have all the social media and online marketing strategies in place, but have you considered your real-world ranking factors? You need to look at the whole picture when contemplating your physical therapy marketing and ranking structures. How patients judge and share their thoughts and feelings about your brand can largely impact on your credibility. There is more to your business than just online presence and real-world ranking factors are something to conside...
Posted on 2019-04-01
Facebook Video 101: Tips That Will Get You Views and Engagement
Video marketing is on the rise and a popular way to get your business noticed on social platforms including Facebook. All social media platforms are encouraging the use of stories and quick videos that give a sense of the user and inspire viewers to learn more. With the increase in video speeds and WIFI availability it has never been easier to watch videos and clips on the go. Facebook video can be a great marketing tool for your business. It can get your physical therapy brand noticed and of...
Posted on 2019-03-19