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Once you have built a relationship with your clients, it might be easy to keep them coming back for their appointments. You set a schedule and have goals for your progress, usually following a specific programme. But what about after treatment? How do you keep these clients using your services once their physical therapy is over? You may think that is the end of the relationship, however there are a few benefits for them to keep visiting your clinic. It begins with patient education Before t...

You may be asked many questions about your physical therapy clinic or services, but have you really thought about what the most beneficial frequently asked questions are. When thinking about what to include in your FAQ page it can be hard to sort through the best and most useful questions you can answer to share with your customers. But there’s lots to think about before you start to set up your page. Here are a few pointers to get you started. Why do you need an FAQ page?. When a visi...

You may have a well-established website and clinic, but you need to work at it to keep your clients engaged. You may get off to a good start, however there are things you need to do to make sure your clients come back again and again for your content. It can be hard work to keep this going but if you do it right you will encourage returning visitors. But where do you start when devising a plan to keep your customers engaged with your content? What is content engagement?. Simply, content enga...

Do you know how important it is to send out the right email? Writing a weekly email can be a great way to remind your customers about you and inform them about your current offers and treatments. But how do you start your regular email blast and then keep it going on a weekly basis? There are so many tips out there for writing marketing emails but what are the top tips you should be following for your PT website? Here is a guide to the top things you should think about when beginning an email ...

Keeping in contact with your clients and ensuring they return to both your website and your clinic can be more complicated than it first seems. Of course, you don’t want to bombard them with contact or spam their email. But you want to remind them to visit your website and encourage them to book in with your clinic. It can be difficult to find that balance between encouragement and overwhelming your clients so you need to carefully consider your options when contacting your clients. Her...