Web & Marketing Blog for Physical Therapists

Competition is one of the main challenges businesses face nowadays, especially if they are placed in an urban area. The number of physical therapy clinics has continued to grow in the last years, making the competition stronger. So, what you want to do is make the prospective clients believe that your clinic offers services they can not find in another location. How do you create a competitive advantage for your clinic?  1. Be exceptional. Everyone says the best words about their clinic. ...

Referral Revolution: Fresh Strategies for Appealing to Physicians. Spring is here. It’s time for your business to thrive together with the booming flowers. As a physical therapy clinic owner, you must help patients prepare for this challenging season the best way to avoid injuries. You must be their go-to therapist, and for this, you have to ensure they’re aware of the importance of your services. But how do you get more patients? Physician referrals are one way. Receiving referr...

10 Steps to Market Your Physical Therapy Practice on Instagram. Social media is a good way to advertise your business, as most people are active online. The first thing most people do as soon as the alarm goes off is to check their social media accounts.  As Facebook seems to be a little bit old-fashioned now, Instagram is rocking it with over 800 million monthly users(and we’ve expected this to happen). What’s more important, 25% of these users show interest in busines...

The Future of Telehealth in Physical Therapy. Years ago being able to video chat with your therapist wasn’t just impossible. It was unthinkable, but thanks to the fast pace with which the technology is developing this seems pretty insignificant to the changes we’re waiting to see. This was on its way before the pandemic, but what pandemic did was pushing everything into happening way faster. We went from reading menus on paper to scanning QR codes. We went from gathering in large...

Physical Therapy Marketing: Building Brand Confidence in 2021. In 2021, you need to make a few moves if you want to stay relevant to the market and your patients. Keeping the stream of clients incessant regardless of the social circumstances might be hard but not if you succeed at building brand confidence. Your private practice cannot breathe without the implementation of reliable marketing tactics. We’re not talking here about any fishy ways to get your random people to sign up to yo...