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Don't Over-Optimize: 4 Ways to Get Your PT SEO Just Right

Don't Over-Optimize: 4 Ways to Get Your PT SEO Just Right
There are so many different aspects to look at when you are researching, designing and marketing your Physical Therapy website it can be hard to know what to focus on and how to get it just right. SEO is vital to being found on the internet but it is crucial to not to over optimise too! There are some parts of optimisation that need to be looked at as a priority and using these four ways you can make sure you are SEO ready without compromising on quality. What is SEO?. Search engine optimi...
Posted on 2019-04-16

3 Steps to Take If Your PT Website Traffic is Slowing Down

3 Steps to Take If Your PT Website Traffic is Slowing Down
You think you are doing everything right then you see a drop in your website traffic. But what could be the cause? Sometimes you need to do some checks and make some amendments to rectify the situation. There are some steps to take that are a priority over others. It might seem difficult to known where to start, so first of all you should look at the decline in traffic more closely. Is it a sudden decline or a slow and steady decrease? These situations can mean different things. Then further ...
Posted on 2019-04-11

Real World Ranking Factors: How Patients Judge Service Quality

Real World Ranking Factors: How Patients Judge Service Quality
  The situation is great, you have all the social media and online marketing strategies in place, but have you considered your real-world ranking factors? You need to look at the whole picture when contemplating your physical therapy marketing and ranking structures. How patients judge and share their thoughts and feelings about your brand can largely impact on your credibility. There is more to your business than just online presence and real-world ranking factors are something to conside...
Posted on 2019-04-01

Parallel Tracking: What Is It and What Does It Mean for Your Online Advertising Efforts?

Parallel Tracking: What Is It and What Does It Mean for Your Online Advertising Efforts?
When investing time and money into your advertising efforts, it pays to know immediately if Google are changing the way things are done. Boosting your paid adverts and making them work harder for your money is your end goal and Googles introduction of parallel tracking should help you on your way. Even a one-second increase in page load time can decrease conversions by as much as twenty percent so anything that improves page load time will improve your ad conversions. Offering better and faste...
Posted on 2019-03-25

Facebook Video 101: Tips That Will Get You Views and Engagement

Facebook Video 101: Tips That Will Get You Views and Engagement
Video marketing is on the rise and a popular way to get your business noticed on social platforms including Facebook. All social media platforms are encouraging the use of stories and quick videos that give a sense of the user and inspire viewers to learn more. With the increase in video speeds and WIFI availability it has never been easier to watch videos and clips on the go. Facebook video can be a great marketing tool for your business. It can get your physical therapy brand noticed and of...
Posted on 2019-03-19
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