Web & Marketing Blog for Physical Therapists

Books are clearly our first tool regardless of the field we work in, and physical therapy makes no exception. Research shows that the costs of Physical Therapy keep going up, but keeping yourself knowledgeable doesn’t always mean you should go back to university. We have compiled a list of books every PT must read in order to be knowledgeable to tackle patients' issues and organize his team on a daily basis.  You must know these are simply short summaries of what industry leaders su...

. 5 Benefits of Investing in Print Marketing for Physical Therapists. There’s a reason why you’ve been hearing about print marketing so much these days. Over the last few years, there’s been a massive increase in digital marketing and advertising which has driven up costs and made it far more challenging to stand out from the crowd.  More and more businesses are now falling back on the tried-and-tested traditional form of reaching new patients that we all refer to as Pr...

Do you know what a competitive analysis is? When was the last day that you conducted a competitive analysis for your business? Do you have all the information you need to run a competitive analysis that gets the job done? In case you don't know what a competitive analysis is you're probably passing up significant knowledge that could assist you to build up further the image of your brands. A competitive analysis is a methodology where you distinguish significant contenders and examine th...

7 Strategies to Increase Physical Therapy Patient Bookings. If there's one thing every physical therapy needs, it's a constant flow of new appointments from their online marketing efforts. After working with over 1500 physical therapy clinics, we will be sharing some of the best strategies we've found that help us generate more leads for our clients.  Not every strategy will be a good fit for your physical therapy clinic but a collection of these strategies employed simultaneously will he...

Top 5 Marketing Tools for Physical Therapists. It can be a challenge trying to navigate between the various marketing tools available these days. Nowadays, there are marketing tools available for everything; ranging from social media planning to advanced user experience monitoring. These tools also vary in pricing from free subscriptions to several 100's of dollars every month. For any small clinic, these costs can be a big detriment in their pursuit to grow online. But that doesn't have to be...