It can be a challenge trying to navigate between the various marketing tools available these days. Nowadays, there are marketing tools available for everything; ranging from social media planning to advanced user experience monitoring. These tools also vary in pricing from free subscriptions to several 100's of dollars every month. For any small clinic, these costs can be a big detriment in their pursuit to grow online.
But that doesn't have to be the case since there are plenty of affordable and free tools available for physical therapists, that don't break the bank yet provide plenty of value.
We will be sharing the top 5 marketing tools that every physical therapists should have in their arsenal. This collection of tools is recommended entirely based on our experience after managing websites & marketing for more than 1500 physical therapy clinic locations around the world.
Cost: Free (Paid Plan Available)
Canva is a free graphic design tool that allows you to create a variety of digital graphics without any previous design experience. The tool includes a simple interface with easy-to-use features that don't take too long to get familiar with. This is an excellent tool for small clinics that want to leave an impression on their visitors and social media followers with smart and creative designs.
Click here to visit Canva's website.
Cost: Free
This is a must-have tool for any physical therapist who is serious about increasing visibility on Google. This tool gives you access to important search related data such as average position in search results, number of clicks on your listings, etc. Google Search Console also gives you access to Google's new Core Web Vitals report which lets you analyze user experience on different pages of your website.
Click here to visit Google Search Console.
Cost: Free (Paid Plan Available)
Hootesuite is a social media scheduling tool that allows physical therapists to schedule upcoming posts on their social media profiles. This is a huge time-saver for small business owners who may be limited in resources but need a reliable way of sharing new content with their followers without spending hours on this every day.
For PatientSites customers, you can take advantage of our Social Media Library to identify new social media posts for your page, and then schedule these posts on a tool like Hootesuite.
Click here to visit Hootesuite's website.
Cost: Free (Paid Plan Available)
Hotjar is a great solution for physical therapists who want to analyze how their visitors are interacting with their website. This tool gives you access to features like heatmaps, session recordings, and user surveys. The free plan gives you enough data to make informed decisions on how you can improve the user experience on your website without spending thousands of dollars hiring conversion rate optimization experts.
Click here to visit Hotjar's website.
Cost: Starting at $149 per month
PatientSites is the ultimate solution for physical therapists who want a central system for all their web and marketing needs. Our all-in-one suite of web & marketing tools make it easy for physical therapists to send monthly newsletters, collect survey responses, manage incoming leads & inquiries, create new blog posts, manage their testimonials, and much more. This system is designed to create an ecosystem for our clients that allows them to achieve all their marketing goals, without signing up for dozens of different tools.
Click here to visit PatientSites' website.
We hope that some of these suggestions help move the needle with your physical therapy clinic marketing.
If you need any help with setting up these tools, or would like a free one-to-one demo of PatientSites platform, feel free to get in touch with us at support@patientsites.com.