Participating in community services always results in good publicity for any business in any industry. Since Physical therapy clinics mostly deal with patients and their health issues, giving back to the community becomes all the more important.
Besides educating your audience on general topics like healthcare discipline, maintaining a good shape and dealing with pain effectively, community services are an excellent way to reach out to potential patients before they even have the need for physical treatment.
For most physical therapy clinics, it’s not uncommon to offer additional services besides the core service. Things like sports medicine, personal training, massage, Pilates and aquatic training are among the top of those services. Additional services tend to generate a lot of revenue for physical therapy clinics and one of the best ways to let the people in your area know about those, is engaging in charity events and community services.
Even if you don’t have the resources to donate for charity, don’t worry: every business gives back as much as it’s in their power. Even participating in organized community events and helping people here and there can go a long way.
Community services help increase brand authority and establish trust among people
When you engage in community services, it’s not just a gesture of good will: it’s a great marketing technique as well. You will not only expand your reach and get a lot of potential customers to know about you, but also increase your brand authority and boost trust among people, especially when you share valuable tips.
Also, it’s an excellent opportunity to talk about the additional services your clinic might offer and explain the benefits of those. The vast majority of the public might not know even some of the simplest techniques of effectively dealing with back pain or what to do in case of an injury. All of this might seem small and insignificant to you, but in reality, the information represents a lot of value to the public.
Community services are good for Local SEO
Since Local SEO is based on small regions, talking about your clinic and services to the local community can effectively boost your local SEO efforts. People will always be in need of physical therapy treatment during various times in their lives and knowing about a reputable, caring and honest clinic that spent time to educate them on health issues is a very good idea.
Provide an opportunity to talk to potential patients
People are exposed to various injuries in a lot of ways. For instance, the vast majority of people go for a run in the mornings or evenings, and it is estimated that nearly 80% of runners get injured during the year. Talking about running injuries, how to prevent and treat them effectively is a great topic that people will appreciate and also a great opportunity to talk to potential runners who will be in need of physical treatment sooner or later.
Also, runners usually need running shoes and if your clinic could consult patients on what type of shoes are good for their case. This will help stay in touch with your audience and have them understand that physical therapists are there to help them stay well, not just provide periodic treatment.
Educating the audience and turning them into customers at the same time
Lastly, community services are a great opportunity to educate your audience on the importance of physical therapy consultancy before engaging in any risky physical activity. This is a good way to let people know about the basics and make them drop by for a visit.
Participating in community events is a great way to accomplish several goals at once: get more people to know about you, improve the authority of your brand, market your clinic and services to both existing and potential patients and even reinforce your online marketing activities. With so much value residing in a single event, it should absolutely make the “to-do” lists of all PT clinics.
Here at PatientSites, we love giving back to the community and being a good friend to our clients. Take a look at what different clients have to say about us.