That's right, in the "old days" nobody left their house without their keys and wallet/purse, but now there's one more thing they must have – their phone.
Today, people take their phone with them wherever they go, and more often than not, it's not just any phone but a smart phone that they can use to check social media and read email.
In fact, according to Nielsen Research, "US adults spend an average of 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet."
Here's another important statistic: Almost three fourths of online adults in the United States use their mobile device to send email. (Forrester)
That means if you really want to find new clients and build stronger relationships with current clients so that they return to you again and again … you need to tap into the smartphone/tablet revolution.
Simply put – if you want to build your business and grow your sales … if you want to attract new customers as well as retain existing customers … you need to go "where the people are" and today that means you need to be utilizing social media and newsletters.