Among the many moving pieces of SEO, link building is often overlooked but incredibly important.
You can have the perfect on-site optimization, content with immaculate copy and eye-popping imagery; however, you won’t get noticed in the SERPs without other high authority domains linking to your site.
So, why is linking building crucial to a stronger SEO presence? Consider the following:
The more links you have, the more worthwhile your content is in the eyes of Google
Sites with a diverse backlink profile are seen as authoritative resources: in theory, people only link to the best of the best when it comes to content
If your PT site is brand new or simply hasn’t had a lot of time to rise in the SERPs, what can you possibly do to build links from the bottom-up?
Thankfully, there are actionable steps you can take right now to begin building your PT site’s link profile without breaking the bank. The following link building strategies require little more than an investment of your time: likewise, they represent the “low-hanging fruit” that could be the building blocks to boosting your search rankings against the competition.
Social media sites such as Facebook, Twitter and LinkedIn perhaps represent the perfect starting point to building backlinks. Granted you already have profiles on such sites, you can do a combination of the following to encourage new links:
Fully fill out your profiles to include a link to your website
Use such sites to boost your PT content (case studies, blog posts and articles)
Reply to and retweet the content of colleagues and influencers in your space to get in front of even more eyes and encouraging sharing of your site
Although social links are often no-follow links which don’t have a direct impact on your domain authority, trickling traffic from social media is a positive signal to Google, who wants to see that you have a variety of sites linking to you.
Forums, Communities and Comments
Building links often requires you to “get in the trenches” and put your content out in the open for the world to see. There are various approaches to doing this, although you have be incredibly careful as not to needlessly spam your own links in your quest for new ones.
You should strive to present your site as a helpful resource to potential visitors, which will likely encourage them to actually stick around your content and eventually link to it. For example, you can do any combination of the following as means of outreach for new links:
Answer questions related to physical therapy on sites such as Yahoo! Answer and post a relevant link back to your site
Post your content on local community sites like Reddit as a means of getting in front of potential patients in your area
Look for other forums related to your specific niche, whether it be pain management or pediatric physical therapy, and find users there who may be interested in what you have to say
This strategy is not only gets more exposure for your content, but provides a home for your links granted you’re not coming off as a spammer.
Beyond social media sites, there are a number of business directories where you can submit your practice to build its backlink profile. From sites like Yelp and ChamberofCommerce.com to Google’s “My Business,” these seemingly small sources of traffic can add up over time.
Although guest posting may be viewed as a more advanced link building technique, it’s a fantastic way to build incredibly powerful backlinks that could send highly targeted traffic to your site. In short, pitching ideas for blogs on a site other than your own may seem backwards as you create content for someone other than yourself: however, the long-term SEO benefits are difficult to ignore.