5 Content Marketing Frameworks to Jumpstart Your PT Clinic’s Web Traffic

Photo: Most of the old-school marketing techniques bring short-term gains. A TV ad, for example, might bring in new patients for a few months, but it will eventually grow old, and you’ll have to create a new one and buy new ad space to maintain the influx. A direct mail campaign might convert a handful of prospective patients, but once you send it, you’ll have to come up with a new design for the next batch. Not that’s anything wro...
Posted on 2017-05-24

Psychological Principles to Boost Your PT Landing Page Conversions

Photo: We pride ourselves on being rational creatures. We like to think that we make decisions based on careful observations and logical connections. The reality, however, couldn’t be further from the truth. The human mind is the most complex system ever known to men. But, one thing is for sure: it’s not logical. In fact, multiple neuro-marketing studies have shown that the limbic system governs our decision-making process. ...
Posted on 2017-04-20

How to Build a Loyal Patient Base in the Age of Content Overload

Photo: The science is in: the internet is becoming extremely crowded. Just look at the numbers to understand the enormous volume of content people have to sift through every day. It’s been proven that we’ve created more content in the last decade than in all of human history before that. Moreover, according to recent reports, consumers are exposed to over 10.000 brand messages per day. And, the noise doesn’t seem to ...
Posted on 2017-04-10

How to Improve Your PT Clinic's Website with Mobile First Indexing

Photo: By now, you’re probably aware of the importance of having a strong only presence. Regardless of how great your services are, you can’t succeed today if you ignore the digital space. So, you’ve created a professional looking website for your physical therapy clinic, you’ve optimized it, and you’ve focused on getting quality backlinks from relevant, authority sites. You’ve added a blog to your site where you publish fresh content regularly. ...
Posted on 2017-03-27

Content Outreach: How to Grow Your PT Clinic with Influencer Marketing

Let’s be honest – you probably want to get more traffic to your physical therapy clinic’s blog. The unfortunate thing is that, no matter how hard you work to create awesome content, barely anyone reads your blog. It’s hard to stay motivated when you realize that your PT blog is located in a sea of content with no traffic in sight. Recent studies show that 93% of all marketers say they do content marketing. But, with the volu...
Posted on 2017-03-22
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