Content Outreach: How to Grow Your PT Clinic with Influencer Marketing

Let’s be honest – you probably want to get more traffic to your physical therapy clinic’s blog. The unfortunate thing is that, no matter how hard you work to create awesome content, barely anyone reads your blog. It’s hard to stay motivated when you realize that your PT blog is located in a sea of content with no traffic in sight. Recent studies show that 93% of all marketers say they do content marketing. But, with the volu...
Posted on 2017-03-22

7 Proven Ways to Get More Positive Reviews for Your Business

How much time do you spend every day trying to get good reviews and testimonials for your physical therapy clinic? If you are anything like any other practitioner with a myriad of tasks on your hand, you probably let your online reputation work slide. And that’s not good at all. According to a 2013 study, 79 of the people questioned decided not to do business with a company based on the information they learned about the way the company handled delivery, products, customer service, etc...
Posted on 2017-03-10

9 Reasons the SEO Campaign for Your PT Clinic Is Failing (and What to Do About It)

You’ve heard it a million times: the way people search products and services have changed. They go to Google whenever they need information about a product or looking for an answer to a question. As a result, search engines have become the main door businesses can access potential customers and get them interested in their offers. The same stays true for physical therapy clinics. By now, you’ve probably understood that if you want to attract more patients and grow your practice, ...
Posted on 2017-03-08

Your Physical Therapy Marketing Plan

When I went scuba diving for the first time, I had no idea what I was doing. My dive buddy and I were completely new to diving techniques, breathing exercises and the jargon. But, the thought of going deep underwater, where practically everything was different from what I experienced before, made me overcome my fears. I’d imagine that creating a marketing plan for your physical therapy clinic should feel the same way. If you are just getting started, this is an equally exciting and stag...
Posted on 2017-01-16

Why Physical Therapy Marketing Is A Specialist Area

There may be a million moving pieces to any given marketing strategy for your physical therapy practice, but one fact firmly remains: you cannot afford to skimp on digital advertising. Even if you consider yourself relatively conservative in terms of how much you plan to spend next year, whether between 10 of your profits or something much, much more, it's crucial that you understand the importance of digital marketing for today's local businesses. For starters, consider the following: B...
Posted on 2016-12-20
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